Utilizes a system-based approach and partners with Product and Engineering leadership to define, design, and deliver best-in-class user experiences in our SaaS products.

Responsibilities include:

Research and discovery, mapping personna-based customer journeys in order to understand the complex orchestration of the sales cycle

Conducting architecture audits, in order to document, and further reimagine, our product as a whole. Resulting in an accurate depiction of the existing IA, enabling both product and design to identify key patterns for optimization.

Initiating and facilitating cross-team brainstorms leading to a robust UX backlog, identifying key items of focus for both customer satisfaction and scale

Utilizing the Design Thinking process in order to ensure true user-centric design

Introducing new and improved design processes and toolsets in order to further collaboration, visibility, and creativity

Building and deploying a global design system and pattern library, including interactive components and standardized styles

Ensured design strategy and execution of all products align with overall business goals and create a world-class experience for customers. Designed and delivered innovative, user-friendly, and scalable design solutions for all of CLEAR’s products, including the launch of CLEAR’s first app with Mobile enrollment, the launch of Facial verification, ticketing and payments, and the entire aviation customer experience.

Responsibilities included:

Implementing new design processes, objectives and initiatives

Lead product design function and work alongside leadership team to define, build and ship market-leading products

Translating quantitative data and qualitative insights into product design decisions

Employing an agile-minded design process that innovates through iteration and ensures consistent and predictable delivery of impactful user experiences that get measurable results

Developing and deploying optimization strategy across our consumer facing applications in order to enhance the customer experience, decrease customer care calls and drive revenue

Planning and developing new features alongside product management

Being hands on in all aspects of the design process

Inspired, motivated and organized other creatives, seeing to it that my team and those around us consistently produced visionary and innovative work.

Responsibilities included: team management, creative and design lead on a number of clients, product development from concept to completion working with creative teams, in-house developers, production artists, outside vendors and freelancers.

CLIENTS: Miller, TPO, Smirnoff, Yahoo!, Verizon, Sony, Clearasil, Durex, Saks Fifth Avenue, adidas, Reebok, Coty and Philips